Using a focus group: to the uninitiated, it may seem like the locus of a lot of hocus-pocus. But experienced marketers revere it as a valuable research … An article from: Bank Marketing.
Using a focus group: to the uninitiated, it may seem like the locus of a lot of hocus-pocus. But experienced marketers revere it as a valuable research … An article from: Bank Marketing
by: Samantha A. Kennedy
publisher: Bank Marketing Assn.
, released: 30 July, 2005
price: $5.95 (new)
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